Brand Identity Design in Wollongong & the Illawarra
addSoul is an independent design studio based in Wollongong, creating thoughtful brand identities, illustration systems and visual experiences for businesses across the Illawarra, Sydney and Australia.
The studio is led by designer and creative director Bo Jensen, working across identity, motion, digital experiences and visual storytelling for startups, agencies, cultural organisations and established brands.
Rather than producing generic branding systems, addSoul focuses on creating distinctive visual languages with depth, personality and long-term flexibility.
Branding Services
•Brand identity systems
• Logo design
• Creative direction
• Illustration systems
• Motion identity
• Campaign visuals
• Iconography
• Typography systems
• Packaging concepts
• Interactive visual design
• Art direction
• Brand audits
Based in Wollongong, Working Across Australia
While based in the Illawarra, addSoul works remotely with clients throughout Sydney, Melbourne, Brisbane and internationally.
The studio also collaborates with agencies requiring specialised illustration, branding, motion or interactive design support.