For Agencies
addSoul is an independent design studio based in Wollongong (NSW), Australia, providing specialised branding, illustration, motion and interactive design support for agencies, studios and internal creative teams.
Led by designer and art director Bo Jensen, the studio collaborates on projects requiring distinctive visual direction, conceptual development and flexible creative execution across digital and physical media.
This can include embedded freelance support, white-label production, creative direction or standalone specialist contributions during larger branding, campaign or interactive projects.
Specialised Creative Support
addSoul design studio works across:
•Brand identity systems
•Logo design & refinement
•Illustration systems
•Iconography
•Character design
•Motion graphics
•Animated brand assets
•Interactive visual design
•Experimental digital concepts
•Art direction
•Pitch and presentation visuals
•Campaign visuals
•UI motion concepts
•Interactive experimentation
•Editorial and publishing
The studio is particularly suited to projects requiring strong conceptual, visual languages, system thinking and visual identity refinements.
Designed to Fit Existing Teams
Projects can be approached in multiple ways depending on agency or in-house structure, project scale and timelines.
Flexible Collaboration Models
Embedded Creative Support:
Working alongside internal creative teams during active projects or campaigns.
White-Label Production:
Visual design support delivered seamlessly under agency branding.
Specialist Project Contribution:
Focused support for illustration, icon and identity systems
Creative Direction & Consulting:
Helping shape visual systems, campaigns and presentation materials during early-stage development. Either hands on, or as an external advisor / knowledge base.
Experience Across Industries
addSoul has worked across most industries, and can provide in-sights and inspiration based on broad international experience with:
•Finance & Fintech
•Telecommunications
•Technology & App design
•Startup Branding
•SaaS Products
•Games & Interactive Media
•Editorial Illustration
•Government & Local Councils
•Education & Healthcare
•FMCG & Packaging Design
•Architecture, Signage & Wayfinding Systems
Why Agencies Collaborate with addSoul
Many agencies already have strong internal teams. The value of collaboration often comes from introducing specialised visual approaches that sit outside day-to-day production pipelines.
addSoul is frequently brought in for:
•Illustration-led identity system
•Motion aware branding
•bespoke on-brand icon design
•Branding refinement and alignment
•Presentation enhancements
•Concept & Visual exploration
The goal is not to replace internal teams, but to extend creative capabilities where needed, and delivering the best possible outcome for the client.
Wollongong based, working across Australia and the World
addSoul is based in Wollongong in the Illawarra region of New South Wales, working remotely with agencies throughout Sydney, Melbourne, Brisbane as well as internationally.
This allows agencies to access senior-level creative support without the overhead of expanding permanent internal teams.
Frequently Asked Questions
Do you work under agency branding?
Yes. addSoul design studio can provide white-label creative support and work under NDAs where required.
Are you available for short-term freelance projects?
Yes. The studio supports both short-term and long-term collaboration
Do you only work with Australian Agencies?
No. addSoul collaborates with agencies and teams internationally
Can you join projects already in progress?
Yes. Many collaborations begin during active campaigns, branding projects or production phases. Getting addSoul on board early, can however help clearly define the scope of a project, and ensure teams, tasks and timelines are aligned from the beginning.
Do you provide development as well?
No. The primary focus is visual design, creative direction and interactive concepts. addSoul is however used to collaborate closely with developers and technical teams, and has a network of trusted partners if development is required.
