addSoul design studio

Hello, Hejsa, Guten Tag!

I'm a brand designer specialising in bespoke iconography, illustration systems and scalable design systems. My work helps businesses and organisations build brand equity, strengthen their visual identity, and create proprietary IP.

Over the past decade I've collaborated with organisations such as Commerzbank, Lumosity and T-Mobile, delivering custom visual systems that create consistency, and build trust.

I believe the most powerful brands. have a visual language that is both functional and unmistakably ownable. That is why I craft icon and illustration systems that don't come from stock libraries or templates – they are built from your brand's foundations and designed to scale across every touchpoint.

What I deliver

•Clear and consistent visual systems that improve usability

•Distinctive brand assets that increase recognition

•Proprietary IP that differentiates your brand

•Scalable foundations for marketing, design and engineering teams

How I work

I partner with product, design, marketing and engineering teams to audit existing assets, define a strategic visual direction, and build systems that are both creatively expressive and technically robust. The result is a tailored asset ecosystem – icons, illustrations, and UI elements that your team can confidently use, extend and evolve.

If you want a brand identity and equity that truly belongs to you, I'd love to collaborate.

Let's talk.

A few clients I've had the privilege to collaborate with

Commerzbank (DE)

- Icon and illustration libraries

- Guidelines and documentation for brand portal

- UI optimisation

- Animations

T-Mobile / Deutsche Telekom (EU/US)

- Icon library refresh

- Guidelines and documentation for design portal

- Illustration concepts