addSoul design studio

Hello, Hejsa, Guten Tag!

I'm Bo, a brand designer specialising in bespoke iconography, illustrations and scalable visual systems for brands, products and organisations.

My work focuses on crafting brand identities that feel clear, distinctive and built to last.

Over the past decade I've collaborated with organisations including Commerzbank, Lumosity and T-Mobile, creating custom visual assets designed to scale across teams, products and markets.

Originally from Denmark and now based in Australia, I bring Scandinavian design sensibility to my work - shaped by clarity, restraint, function and detail.

What I deliver

•Brand design, refinement and alignment

•Bespoke illustration and icon systems

•Distinctive brand assets and visual elements

•Proprietary visual IP to strengthen recognition and consistency

How I work

I partner with product, design, marketing and engineering teams to identify where visual inconsistency, generic assets or fragmented brand expression are holding things back.

From there, I help define a clear strategic direction, and build visual systems that are both creatively expressive and technically robust.

When needed, I also collaborate with agencies, internal teams and external specialists to ensure the work integrates smoothly into broader brand or product initiatives.

Curious to learn more?

I'm always happy to grab a coffee, or jump on a call.