CHALLENGE
Tållbeard GmbH, a German design studio, required a suite of editorial illustrations for a series of articles exploring the future of sports. The brief was to distil complex thematic content into approachable visuals while maintaining a playful, inspirational tone.
APPROACH
Following a deep dive into the editorial content, I facilitated a collaborative workshop with the client to brainstorm and prioritise visual metaphors for each trend. This ensured strategic alignment before moving into production. From there, I developed rough sketches and curated colour palettes for each article, which were then iteratively refined based on client feedback to ensure a cohesive final result.
RESULTS
The final illustrations acted as a visual anchor for the series, establishing a clear overarching identity that guided readers through abstract concepts and elevated the storytelling experience.
VISUAL WORKOUT
Want to learn more about how bespoke illustration can elevate your content, communication and brand? Feel free to reach out to discuss a visual workout.
