CHALLENGE 
An online menswear retailer needed to stand out in a saturated and competitive market. 

APPROACH
The clients focus on quality over quantity informed the decision to craft a brand, that felt like a high-end retail service experience delivered digitally. The identity was kept simple, grounded and in a classic style.

RESULT
The brand launched successfully, attracting loyal customers and earning consistent 5-star reviews on Trustpilot. The shop was praised for its exceptional service and carefully curated product selection.





MONOGRAM 
In addition to the word mark, a monogram was designed, inspired by how the founder combined initials in his signature. This provided a unique opportunity for storytelling and a versatile element in line with the brand values.





ICONOGRAPHY 
A bespoke icon set was designed, that visually complemented the typeface used by the brand. These icons serve both as distinctive marketing assets and functional UI elements.





SHOPPING EXPERIENCE 
I assisted the client in refining their existing shop solution – creating clearer information hierarchy, navigation patterns, and improving accessibility. 



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SERVICES PROVIDED
- Brand positioning
- Identity update
- Icon set design
- UI refinement 
- Asset library
- Stationary & packaging



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