CHALLENGE
An online menswear retailer needed to stand out in a saturated and competitive market.
APPROACH
The clients focus on quality over quantity informed the decision to craft a brand, that felt like a high-end retail service experience delivered digitally. The identity was kept simple, grounded and in a classic style.
RESULT
The brand launched successfully, attracting loyal customers and earning consistent 5-star reviews on Trustpilot. The shop was praised for its exceptional service and carefully curated product selection.
MONOGRAM
In addition to the word mark, a monogram was designed, inspired by how the founder combined initials in his signature. This provided a unique opportunity for storytelling and a versatile element in line with the brand values.
ICONOGRAPHY
A bespoke icon set was designed, that visually complemented the typeface used by the brand. These icons serve both as distinctive marketing assets and functional UI elements.
SHOPPING EXPERIENCE
I assisted the client in refining their existing shop solution – creating clearer information hierarchy, navigation patterns, and improving accessibility.
SERVICES PROVIDED
- Brand positioning
- Identity update
- Icon set design
- UI refinement
- Asset library
- Stationery & packaging
